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Neighborhood Grocery Holdings LLC (NGH) buys Farm Fresh

From CBS6:

Charlottesville-based Neighborhood Grocery Holdings LLC (NGH) announced plans to buy the Richmond Farm Fresh supermarket on East Main Street in Shockoe Bottom. The grocery store, which is the only supermarket in that area, will remain open during the transaction. The deal is expected to close in June.

“We’re looking forward to getting to know the community and tailoring the store’s product selection to its customers’ preferences with enhanced offerings and competitive pricing,” NGH Managing Director Raphael Strumlauf said. “We firmly believe the customers know best, and we’re looking forward to expanding our selection, adding more local products, and catering to their suggestions.”

NGH operates both Crozet Market and Market Street Market — in and around Charlottesville.

“Finding a buyer for this store was very important for us, and we’re thrilled that NGH will take ownership of this Farm Fresh location once the deal closes,” Anne Dament, Executive Vice President, Retail, Marketing and Private Brands at SUPERVALU, said. “Long-time customers of this store will be able to continue enjoying many of the same Farm Fresh offerings they’ve come to love, including the ever-popular Farm Fresh fried chicken. This is a very good outcome for the employees and we’re thankful there will be new opportunities for them going forward.”

NGH said it planned to retain as many Farm Fresh employees as possible. The store will also retain the Farm Fresh name and brand.

Related posts

Update: Farm Fresh to remain open- for now


The Virginia Employment Commission posts date of closure on Farm Fresh


Farm Fresh selling its stores including one in Shockoe



Mike 1 05/14/2018 at 2:13 PM


Chris Custer
Chris Custer 05/14/2018 at 3:18 PM

Well that’s a little anticlimactic

Paul 05/14/2018 at 5:34 PM

Really glad the store will stay open, so crucial for the community. Anyone know how to get in touch with these guys? This could be a really good opportunity for the community to provide feedback to a grocery store that could be so much better.

Sally Hundley 05/14/2018 at 6:20 PM

We need you at 3000 Stony Point Rd. Richmond, VA 23235. We are in the Bon Air area and have been without a true grocery store since Martins sold out. There are a lot of older people living near this spot in Condos, apartments and a senior retirement complex. Please check this area out. We really need a grocery store in this spot.

Matt Conrad 05/14/2018 at 6:20 PM

I don’t know guys, but this looks like a pretty great operator. Has anyone been in either of their other stores? Will this be a big step up for them in terms of sq. ft?


BAF 05/14/2018 at 8:29 PM

Looks like a huge step up in square feet.

And before the “community” starts pounding them with “feedback,” how about we let the ink on the sales agreement dry and see what THEIR vision is for THEIR store first since THEY bought it.

James Menefee
James Menefee 05/14/2018 at 10:56 PM

Does anybody know these other stores the company operates?

Matt Naneville
Matt Naneville 05/15/2018 at 12:19 AM

NGH operates both Crozet Market and Market Street Market — in and around Charlottesville.

Paul 05/15/2018 at 8:17 AM


In another incredible instance of the drive-by comment, you should re-read the quote in the SECOND GRAPH OF THIS ARTICLE BRO.

L 05/15/2018 at 8:29 PM

@BAF – You tend to make vaguely Randian/Conservative Capitalist/Whatever-you-want-to-call-it sort of comments here – which is totally cool. But let me play along for a second: If the new owners don’t sell what people want, they’re going to have a heck of a time trying to make money. Unless they have unlimited money and don’t care about running it like a business, they need to know what the community wants, don’t they? Respectfully, I don’t usually agree with a lot of what you say here, or at least with your tone – which is totally fine, differences of opinion and whatnot. But in this case, you seem logically inconsistent, no? Feel free to tell me otherwise (but also, read the article again. The new owners *want* community input)

Nate Peterson
Nate Peterson 05/15/2018 at 10:36 PM

Now if they could just turn it into a Lidl

BAF 05/15/2018 at 10:53 PM


Perhaps I wasn’t clear in my point. We don’t even know what they are thinking of changing or not changing at this point. I suspect they have a vision for the store. Let’s just see what it is before we start hounding them with everyone’s idea of how they would do it. And i didn’t take them saying they want to get to know the community and their product preferences as a request for input. It could just be data and sales analysis right now.

Maybe they have ideas none of us have thought of. I simply don’t think the first thing we should do is start blasting suggestions/ideas/demands at them out of the gate when we don’t even know what they are thinking of doing and when, to my reading, they haven’t explicitly asked.. That’s not ideological in my view. Its common courtesy.

You may view my comments generally as conservative or Randian. Mostly my views are about legality and whining. If someone has the right to do something by law, then they can do it. When people come on here and bitch about other people acting within their legal rights after investing in a project, when the complainers had untold years before to work on fixing the laws and regulations that might impact them, I’ll gladly defend the person acting legally. I especially loathe people thinking they have some sort of right to impact someone else’s law-abiding project because they don’t like it. If you want an otherwise legal project built differently then put up the cash and take control of it. My ideology on property rights is really simple. If it’s legal, you can do it and no one can say boo. The laws are there for all to see. If you don’t think it should be legal, then work to change the law before someone does the thing that’s legal you don’t like. If you can’t change the law and want to have a say, put up the cash to control what you want a say over.

I’ll even give you a specific example. The block behind my house is being renovated. I’m not crazy about how they’re doing it because it’s going to impact the alley and some sight lines and sunlight. But you know what? It’s their property. They put up the cash. I didn’t. They are acting within the law. They owe me nothing. My preferences should not (and don’t) have any merit in their decision making and I respect it. If that’s Randian (an author I found unreadable) or conservative in your eyes, I’m not going to try and persuade you otherwise—but I do appreciate (seriously) that you actually read what I write and retain it.

Taneya Dwan M Ed
Taneya Dwan M Ed 05/16/2018 at 12:28 AM

Don’t change the hot bar

Eric S. Huffstutler 05/16/2018 at 11:28 AM

@11 Nate… went the first time to a Lidl yesterday and was not impressed. Was disheveled, almost dirty looking. Produce was not hitting on much and prices were higher than at Aldi. Prefer to stick with Aldi.

It will be interesting to see what this C’ville group will do with the store. Hope they keep the walk-in beer cooler.

Eric S. Huffstutler 05/31/2018 at 2:34 AM


Eric S. Huffstutler 06/13/2018 at 3:55 PM

Still, no updates?

As usual, once a hot topic falls below the latest post line, people forget about the subject no matter how passionate they were.

Is the name Farm Fresh staying, including their trademark logo or, what will it be called?

Cathy E Hunter 10/14/2018 at 7:49 PM

oct 14,18 I just came from the farmfresh/ supervalue /neighborhood holding. There was a dog in the store. It was very clear it was not a service dog. When I advised management, I was told asking for prove of service dog is an invasion of privacy. Now this store sells open food, deli, cooked food and salad bar. How is this sanitary. Have we gone from a country where the rights one is more important than the health and safety of others? I have gone to this store for years. I always see dogs out side. To boot, there was 2 people with the dog. Could one have waited outside with the dog? I can not continue to buy food in a place where undocumented animals are allow to be. farmfresh/ supervalue /neighborhood holdings if this continues I will no longer spend my money in that store because they do not have the publics health and welfare in mind. I have a dog but they do not belong in a place where food is purchased and serve. As a paying customer which do you prefer farmfresh/ supervalue /neighborhood holding my cash or that of the dog because do not think he has any.

tony 10/15/2018 at 4:10 PM

Dog’s allowed in the grocery store? Sweet! Now my demanding canine can shop for herself.

Johnathan 10/15/2018 at 4:16 PM

Q: How can I tell if an animal is really a service animal and not just a pet?

A: Some, but not all, service animals wear special collars and harnesses. Some, but not all, are licensed or certified and have identification papers. If you are not certain that an animal is a service animal, you may ask the person who has the animal if it is a service animal required because of a disability. However, an individual who is going to a restaurant or theater is not likely to be carrying documentation of his or her medical condition or disability. Therefore, such documentation generally may not be required as a condition for providing service to an individual accompanied by a service animal. Although a number of states have programs to certify service animals, you may not insist on proof of state certification before permitting the service animal to accompany the person with a disability.


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