Update: Farm Fresh to remain open- for now

05/12/2018 11:28 AM by

NBC12 reporter, Alex Whittler, says on her Twitter feed:

#UPDATE I just got confirmation from the parent company of the #ShockoeBottom Farm Fresh— the store WILL NOT close this upcoming Monday. The date to find a buyer has been extended. The company says they’ll keep us posted…

Read more about the closing here:

Farm Fresh selling its store including one in Shockoe

The assumption here is that Farm Fresh says that they are NOT closing this coming Monday but have extended the employees’ positions until further notice when they have a definite buyer in place. The direct quote from the VP of communications:

Jeff Swanson, VP of Corporate Communications says the notice has been extended. “At the time we announced plans to exit our Farm Fresh banner, we provided all Farm Fresh employees with notification letters and a minimum 60-day notice as required by law, with an ability to extend the notice beyond the 60 days if necessary. In the case of the Richmond Farm Fresh store, we have extended the store team’s employment as we continue to explore a buyer for this location. To be clear, we have no plans to close the store on Monday, May 14.”

This is still a mixed bag of confusion and the rumor mill continues in social media. Here are some of them:

  • The former CEO of Farm Fresh bought it.
  • There was speculation since “” appeared on a register receipt.
  • One of the assistant managers confirmed the new ownership will continue with SuperValu products. “You won’t notice any difference.”



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