This is a fun story from Carly Moenich at Luminary!
Originally from Richmond, VA, Carly Moenich moved with her husband to Detroit in 2015. In the time spent in pure Michigan, the couple discovered their love of LaCroix Sparkling Water™, a locally produced delicious alternative to soda. Upon their return to Richmond, the two continued obsessing over the bubbly product. Due to its cult following in the area, on several occasions, the two have attempted to swing by the grocery store to pick up a case and the shelf would be completely depleted due to a 2/$7 sale!
In January 2018, after many seasons of enjoying flavors such as Pamplemousse, Lemon and Pure, Carly had an idea. As a hair stylist and owner of a progressive salon, she and her fellow stylists often look to nature and their surroundings for inspiration for hair color. What better inspiration than her favorite beverage? She pitched the idea of recreating hair inspired by each LaCroix flavor to her staff and they were ecstatic about the idea! The team hit the ground running and brought 14 different flavors to life on the heads of willing and eager Richmond locals. We hope you are as excited about the results as we are!
Love your truest fans,
And Luminary Hair Co.